Thanks for the care and for asking the question as to the proper etiquette. The fact is that I am interested in the link you posted and will click on it and read it. If I was not, then I would just move right on by. The users will determine what is valuable or not and as long as your intention is to provide value, I think you are on the side of right, although there will always be those out there who may disagree.
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Thanks for the feedback. Much appreciated.