Honestly, vans warped tour failed to evolve. With major festivals cashing in millions of dollars with state of the art performances and production. It was a great getaway to pretend to be in middle school again but everyone grows up from that phase. The emo kids of today are into deep house and techno and less into heavy metal and rock bands. I’m not saying in anyway that vans should adopt mainstreem music like edm and hiphop because it would go against the festival’s brand, but warped tour was in a state to be a trend setter. Instead of leading the way for rock bands it focused more on revenue from booking an extensive summer festival tour. They watered down the brand, and forgot to create an exclusive experience. I would love to see warped tour’s return in the future with an added emphasis to bring rock back into the mainstreem.
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