Marketing doesn't come naturally to most people unfortunately and it is something that has to be learned. It does depend on what your goals are though and if you're unhappy where you are, what can you do to move to where you want to be? If you're happy where you are then carry on developing that place you're at and make it you're own.
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Marketing certainly doesn't come naturally. We've recently published a "Music Release Schedule' article on our blog: https://fortheloveofbands.com/2020/03/04/music-release-schedule/ which deals with this subject.
Thanks for sharing, I'll have a look at that too 😃
Agree with you. One of my artist/producer friends is not in marketing at all, but slowely is stepping into it, helped by his booker and a service provided by his booker, someone who manages his social media.
Yeah it's really hard to do all that stuff yourself and getting someone to help out with social media might be the way to go for me. There's so much to consider that musicians really just want to focus on the music side of things and that's it!
Most of my friends creating music, get others to do all the business activities. First of, since most of them don't want to do any business, don't have the skills for it. Those who do, are actually making less music, but doing very well still because of their business instinct get them the right deals where they can present their music.