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That does seem to be a prevailing sentiment going around right now, that somehow ads will attract users or investors to STEEM.

So, let's think about this a little bit.

As far as anyone outside of the company seems to know now, the ads are intended to lift Steemit Inc. out of a rather problematic financial problem, given that we've been in a bear market for months. Steemit Inc, nor Steemit the dApp are STEEM itself, though, yes, the company has pretty much been the driving force behind the creation of the blockchain and everything has happened since its launch.

However, with the ad revenue going exclusively to Steemit, all that's really going to do is benefit them. At the same time, it seems to me, that it basically says that a social media website can't make it on STEEM without old school ways of generating revenue, which goes against what STEEM was supposed to be—a place where businesses could come and create income.

I'm sure this is not the intention, but it seems like someone is saying that a business can't make it on STEEM via the rewards pool method, including the flagship site.

Also, as someone else stated, ads are meant to take people away from the site they sit on to another site where they're selling something. If people are actually clicking through to the ads, then they'll end up spending less time on STEEM.

Personally, I think it's just as possible that the opposite will happen—that the ad revenue might be cool to start out with, but that over time, it will drop significantly, as either people get tired of clicking on ads (especially if they're not really interested in them), or the advertisers themselves will put out of deals because no one is buying. Right now, the majority of the ads are Google Ads, so most likely cost per click. But CPC doesn't necessarily mean sales, which businesses are ultimately going to want.

Very well then. I understand better. Thank you

I think once we get past the initial shock/disdain that this split apparently has caused plenty of folks, we will be able to see whether or not it was a good idea, and whatever benefits there may be.

WALLET

From what I've been reading, having a separate wallet is a good thing. It can be on its own, more secure, and those behind it can concentrate on the wallet functions without worrying about it compromising what used to be the social side. And vice versa.

SOCIAL

We're told that with the two split, the social side of Steemit can improve and expand without worrying about what would happen to the wallet. Things that weren't possible from a security standpoint now are. I appreciate the fact that wallet security is priority number one. I'd rather my stake be protected.

ADS

As of right now, I'm not considering the first steps or two that Steemit Inc has made with regards to the dApp a good thing. The ads are now everywhere you go, at least from a desktop view. They say they are in an experiment mode. Well, hopefully it won't take long to realize that they don't need more than one or two targeted ads and move on.

COMMUNITIES

This feature is supposedly more possible now that the two ends have been split. I have not read anything regarding a timetable for this, but I'm sure it will follow all of the other things they're attempting to do under the hood for cost saving purposes. So, who knows when that might be, but the possibility of it happening is closer than ever.