There is no hard and fast rule, however, if you have a specific quality, then keeping momentum around them in your posts is good. For example, if you have blogging skills, then you can write blogs. If you are an artist, then posting about your arts is good. And if you do not have any specific skills, then you can try out different things as well. Now there are many platforms built on steem blockchain, and I believe there are more to come.
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