I've no idea where this is going, it all depends on adoption and users. More users holding some coins, means less on the markets, this leads to more demand and a way higher price. It all depends on how effectively we grow the platform. Making this a place where all users can thrive and have a home.
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I think the official as campaign by steemit Inc will get the word out to more then any single person ever could. The other guys are just doing a lot of people a big favor by letting them know before the masses arrive.
They haven't started yet. Ned was talking about it two Sundays ago on steem speak.
He discussed the tokens in detail, the marketing plan was discussed in response to someone's question, it was when he was discussing the issues with registration.
it's a start. for sure, they have certain audiences. a lot of people will never be interested and just be consumers, so we need transparent methods of garnering their interests too ;)