I guess Griffin's stunt was successful in the "no press is bad press" sense; everybody's talking about this woman now when nobody was a few days ago. And that was the only point of this, right? That's the only explanation I have for how this photo could have been taken, then Photoshopped, then published without anyone at any point going "hey, making a parody of Islamic terrorist decapitation imagery is so distasteful that it will surely backfire, so maybe we should stop."
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Well, this press is getting her dropped by a lot of sponsors and fired from a lot of gigs. I don't think she was expecting that, and wouldn't have done the stunt if she thought there'd be repercussions. And you are totally right: nobody in the chain thought this was a bad idea; it shows how out of touch the echo chamber is.