Cool! I didn't get the preachy, fussy, soap box vibes. For me it was an authentic appeal or desire for people to be more conscientious of the language they use. This is even more important online when we have no body language or tone of voice to help us figure out what's actually behind the words.
Do unto others should not be such a difficult concept but it definitely is and maybe that's because on some level sadly, being hurtful feels more familiar or genuine to many people that have been ridiculed and abused more often than treated with respect and dignity.
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