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That's what my friends here in South Africa say, also :D Except, they call it biltong. Slightly different than jerky (better even, from what I've heard :P ).
It's yum when lit up, too!

It looks like it's potent stuff. Is it really strong?

Compared to the massive range of pipe tobacco there is, I'd say it's medium-strong in terms of strength. If you smoke it on an empty stomach, you're probably going to get quite a nicotine kick, but otherwise you'll be good!
It's full-bodied though, so the smoke's got a creamy, soft mouth-feel.

It sounds amazing, though. I wonder if they import it to the U.S.A. I'll have to check around.

They do! The name of this blend is Peterson's Perfect Plug.
I buy my tobacco from a US site, actually, and get them mailed to me. Check out:
4noggins.com
smokingpipes.com

The latter seems to have stock at the moment.

Sweet thanks for the info