You would have to ask them what they get out of it, but it clearly was a publicity stunt at a ceremony nobody watches anymore.
Why would Pfizer even want to sponsor such a lame event is more the question.
Big pharma as we know are money whores, their trial is a one solution pill trial, their words not mine, so if you are correct and it requires different treatments for different diseases then send them an email and ask why they are making or trying to, an all in 1.
All they need now is FDA approval.
"A PHASE 2B/3 RANDOMIZED, DOUBLE-BLIND, PLACEBO-CONTROLLED, DOSE-RANGING STUDY TO INVESTIGATE THE EFFICACY AND SAFETY OF PF-06651600 IN ADULT AND ADOLESCENT ALOPECIA AREATA (AA) SUBJECTS WITH 50% OR GREATER SCALP HAIR LOSS"
No, I'm saying Alopecia is a particular disease. This pill is for Alopecia. But baldness can be caused by many other things besides alopecia. If you have male pattern baldness, for example, this pill won't help you and Pfizer doesn't claim otherwise. I would assume (and maybe it is a bad assumption) that anyone who actually has alopecia and doctors that treat it would already know about available treatments. I don't understand how advertising drugs, whether through conventional means, publicity stunts or anything else, helps sell more of the drug. If you really need it, you are likely already getting it. If you don't need it, you don't care. Therefore, my assumption about all of this is that Will Smith has some emotional things going on, got pissed off, and had a bad reaction. It happens. The thing is, when it happens to famous people, it is all the media talks about. Then again, drug companies spend absurd amounts of money advertising so who knows...
It is a non de-script event that a minority watch compared to the world population.
Pfizer was a dirty word before the alleged rona plandemic, they sponsored said event and got loads of publicity, before the rona they held the record for the highest fine on record, I think Bayer Monsanto have surpassed it but unsure and no time to look.
If it looks staged - it is staged.
I wouldn't know if it looks staged, I didn't watch and don't care enough to :)
I feel you, it was boring and hardly worth watching.