This is a nice article but one thing is bothering me about it. It's the difference between “X thing sucks” and “X has questionable qualities that might not be pleasant to the average person”. "X thing sucks" suggests that the person speaking doesn't like something whereas “X has questionable qualities that might not be pleasant to the average person” suggests that "the average person" probably won't like something but the speaker and others do like that thing.
Sorry for my pedantry but that's just who I am.
Any critique is good critique. I meant that people instead of expressing their true feeling about something, they go about cutting corners in order to be socially accepted. Both expressions have entirely different meaning and this is where misunderstandings happen.
Being likable, at least to me, shouldn't be the end goal.