The requirement I can give for a content to be voted , rewarded or curated are.
1, content creativity: when I'm talking about content creativity it does mean a random creativity. This community is a community that accept every ideas and this community is still on development.
2.informative content: your content must be of help and the formative to this community if you want to be curated and rewarded greatly.
3.Quality content:just because this community accept all ideas does not mean you should just post anything without quality and if you post something without quality, the probability of you being getting voted will be low. But for your content to be curated, it must be quality.
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there are lot of differences between theory and practical what i have seen so far is that what ought to be is always different from what we are seeingExactly these are the main reasons why a content should be upvoted. Just like @insight.pob said, choice too should be part of it but the truth is that people who upvote do not follow this aforementioned guidelines but rather upvote base on connection just like @sugandhaseth mentioned above.