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Ah yes, there is that little factor, if you can use it to get job then that's a different matter altogether!

I did start a PhD many years ago, quit due to financial reasons - I remember how painful having to write in 'academic' was - it just wasn't natural.

I much prefer a looser style!

Yep! It's a lot easier to churn out 2k words on these kind of platforms than 6k words for a journal article. Ironically, about the same number of people will read the stuff here and for way less effort!

However, it's a nice challenge that is intellectually rewarding and potentially career rewarding (in the long run). At least that's what I hope!

It's quite an intellectual place this!

Hope the career works out, I'm sure it will!