Looking at the comments below it looks like you have tapped into something that has legs ;-)
I think the website is a nice front door to the coin for now.
Once you make the decision to go ahead with it (and you know you will go ahead with it) you'll need more content, like stories from runners earning and spending RUNCOIN.
I think the potential for this is huge, and perhaps even the trigger for a massive shift in the way promoting a healthy and active lifestyle is managed.
People like money, and if they get paid to make the right choices, then they are much more likely to make the right choices.
@dragosroua, saving the world, one runner at a time ;-)