Well, it sounds interesting, at least... looks like a cross between Pinterest and one of those "link curation" sites (like scoop.it).
I mostly hope it won't create a flood of very "thin" content; people posting 50-100 links a day...
=^..^=
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I agree.
Personally, I’m not planning on using it a lot (on this account). But it was a very convenient way to get the word out about the results of the world cup match really quickly after it had ended :0)