Love it. I think there's a real problem with the way that the media communicates science.
It's funny because the business, property and celebrity sections are never dumbed-down... but for some reason the only science we ever get is 'promising' breakthroughs. Which is to say a new substance killing cancer cells in-vitro.
:'(
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This is why it is so important to have PR agencies, who specialise in science and employ people with backgrounds in science AND communication. In my opinion, a lot of miscommunication is based on misunderstandings or misinterpretations of scientific results. But of course, scientists will first have to understand the value of good science communication.
I agree... though that's a rare combination of skills to have. In all my studies I've only met a small handful of students who I'd trust to explain their research to a layperson, without just confusing them.
Hopefully as we progress and education gets better people will realize the value in investing in and spreading good scientific knowledge and information.
There is a very big broblem the communicate science my dear. Not everyone have a intimate idea about science and its branches. Most people just stop-by and say there mind. @ozumba