This is a win-win situation.. not only is it practical for consumers, but amazon also gets a HECK LOAD of data!!!
They can analyze everything people were hesitating about, but maybe didn't buy - and then they can suggest that exact item when they next visit amazon.com.
This was a very smart move
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Good point, and it will not only be data for their own benefits, but in general for the whole retail and grocery industry - it will be a unique way for them to analyze the consumer's behaviour
Very true. and know who are all the people who just come and look/sample but never buy.:-)
yes that's true as well!