niiiiiiiiiiice. :-D
can't pretend I'm not somewhat selfishly-excited with this awesome news, as an investor in Steem.
I have no idea what the marketing strategy is for SMTs, though the team in charge would probably do quite well linking in with various publisher organizations, really tapping into networks, coalitions, alliances, and such catering specifically to businesses that'd benefit from integrating SMTs into their model...
Likewise :)
All it'll take is one recognizable brand integrating SMTs into their existing network. In terms of third party usage, I think it will snowball from there. Folks need "examples" of how they could tap into this. A lot of new apps will be built soon, but 2018 could be a huge year for Steem to penetrate existing platforms.
re: examples - YES.
@donkeypong's "The Day the Paywalls Died: How Steem’s Smart Media Token Saved My Family’s Newspaper" writeup was BRILLIANT, serving as an excellent case-study. Although fictional and it might have gone a bit far by the end, really did a great job at painting a clear outcome of how STMs could be implemented.