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Cool, I'm definitely interested in the particulars of that. In the past, my experiences with services using IPFS have been quite mixed — sometimes loading decently, often constantly buffering or unable to load. To be fair, it's been a long while since I've used any such services so I'm hopeful that some of the innovations you're talking about to incentivize storage (as well as even file deletion) could help get us closer to, say, the loading speed of mainstream services such as YouTube.

my experiences with services using IPFS have been quite mixed

Yeahhh, I've had a similar experience at times. IPFS only or two a year ago was complete crap compared to now. Luckily it's improved significantly since then.