I understand the NFTY players do not use the rental market. However, in a free market scenario, as a 3rd party, NFTY could have used the rental market as an entity. Yes, that would have add cost to their bottom line. However, that would have proped rental market higher. I understand the human player aspects.
Yes, they are delegating cards. For free. It is still a handout. Without it, they would have done it via point 1.
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I believe their model is as a "connector" of two parties. They have been around for awhile and had some small success with getting players that own the decks to delegate to players looking to play the decks.
For instance, @leveluplifeph is one that has been a big delegator with 50 decks he's built and attracted new players.
Their constraints were based on the amount of decks that people delegated, not on finding new players to play those decks. But as a middleman, they would never have used the rental market to get the cards and make the decks themselves. Its just not their model.
That's why SPL decided to do this, @aggroed felt it was worth a shot to see if they could leverage this model in hundreds (if not thousands) of new players.
If it works, then it will be a new outlet for all card owners to "earn" on in the future. If it doesn't work, then they burn the cards as intended. I believe the impact on the rental market is insignificant though either way, because these cards will be used by players that wouldn't exist otherwise.
Yes, it is an executive decision. I am fine with it. As I don't have any responsibility :)
If this is a success, chances are we can all benefit somewhat (long shot in my opinion)
If this is a failure, the executives own it.
I completely agree with all these points AZ!!!