But what about the other way. I suspect some people may want to rent out bare land and let the renter do what they want with it. In which case a renter (non land owner) would benefit from the packages. I suppose we just don't know enough of how renting out land will work/be set up so it's probably a moot point. Non owners won't want to buy these packages with so much unknown.
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Non owners cannot buy these packages because the packages can only be purchased when an owner surveys their land plot. So an owner can purchase these items and use them to make their land more valuable to a renter. I expect that the owners will be the ones building and upgrading the buildings on plots, and renters will be providing the worker cards and harvesting the resources. It wouldn't make sense for a renter to spend resources building/upgrading a building on a plot they don't own and could be taken from them at any time.
"It wouldn't make sense for a renter to spend resources building/upgrading a building on a plot they don't own and could be taken from them at any time"
That is what happens with guilds, so there is precedent for such "irrational" behaviour....