My perspective is that the days of exposure on centralization acting as marketing are over now that there are so so many tokens. Before it seemed as though being one of 10 coins out of 500 moving a day might draw some new interest, but now there are thousands of coins on these big exchanges, thus the exposure gained may be much lower now.
I think supporting more pairings on HiveEngine + Onboarding videos on how to make the process easy might be a better way to go. I have no idea either, and also am not knowledgeable enough on the subject to think I have the correct answer. Just sitting in my chair trying to predict behavior.