You pointed out something very interesting that I have actually been studying myself and it is the fact that negativity spreads faster.
It almost seems like people are excited about bad things and would prefer the clout to earning. Some people seem to like the attention and use it to peddle opinion but still barely earn anything from their content. Its so weird and thats why totally love the Posh campaign.
People seem to like drama and perhaps because they feel irrelevant or underappreciated, they like to see others in pain. The internet has brought out a lot of the worst in the psyche of humanity.