It's called advertising. You pay to get exposure. The more unknown you are the more exposure you try to buy, just like in the real world. If you're good and you're content or services are good then you will sail on your own and people will upvote and you will generate an income. Just like in the real world.
For me personally, it gets my brain juices flowing, always thinking of the next animation, trip, story or subject that intrigues me. It's also quite fun. Hope you don't get put off and you just do whatever you do best =)
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Yeah its buying space using the bot voting power as well as making money from the bot which is good. I not 100% on the bots some could be scammers which is a risk . Steemit is a great platform thanks for commenting