That said, its kind of losing its negative connotation rapidly as people joke and make statements about shilling as a joke. A lot of my posts end with me doing something like this:
Shill 1:
Shill 2:
.... When you do it in a somewhat comical way it kind of smooths your shill over a bit. One dude runs around these parts with the name ShillMaster. So yeah, definitely becoming the cool way to say advertising....