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That said, its kind of losing its negative connotation rapidly as people joke and make statements about shilling as a joke. A lot of my posts end with me doing something like this:

Shill 1:

Steem Domains Ad 1.jpg

Shill 2:

upvote service 3.png

.... When you do it in a somewhat comical way it kind of smooths your shill over a bit. One dude runs around these parts with the name ShillMaster. So yeah, definitely becoming the cool way to say advertising....