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My thoughts exactly....someone said its due to the size of its market cap though...

U could ask the same question why people did not invest in Amazon for over 10 years. Everything happen in the last 10 years. U can look at Amazon's chart 10 years ago and 20 years ago : https://finance.yahoo.com/quote/AMZN/
So I will say, we don't know... No body really knows why.
Just Steem It!