I am putting together a presentation that Steemians can use to discuss the Steem blockchain and STEEM cryptocurrency with potential investors. (A pitch deck is a brief presentation used to provide your audience with a quick overview of your business plan.)
Below is a rough draft of the slides. Please everyone review and provide feedback. I will provide the final presentation to the community once it is done.
A special thanks to @podanrj for putting together the slide format and graphics, and to @ats-david for providing feedback to help to make it more "investor centric".
Slide 1
Slide 2
Slide 3
Slide 4
Slide 5
Slide 6
Slide 7
Slide 8
Slide 9
Slide 10
Please provide your feedback in the comments below.
What about the future prices of Steem? I invested when it was 1.3 USD. I lost %50 :(
Some people invested when Steem was over $7, and SBD over $14, less than a year ago. I've only ever used my brain to increase my stake, investing with my time rather than my wallet, so the ups and downs only affect my payouts
"I've only ever used my brain to increase my stake".. You know, being on the Steem Blockchain that's not even a figure of speech. Do you mind if i bootleg that line?
Personally, I'm not selling any STEEM right now (prices are too low). It is pure speculation, but I'm hoping/expecting the prices to go back up at some point.
Just hold it for next altseason.
I think most of your slides provide good information. Different than a lot of users, I think that a lot of information is better than less because of your target audience.
In the comments, you mention that your audience is hedge funds so you have to consider that many of these funds hire full time researchers. Suppose they did research on the Steem ecosystem - what would be one of their first discoveries? Review your slides and make sure you have and address anything they'll discover early in their research. For an example, when researching Steem is DTube one of the top projects in the Steem ecosystem? Have you independently researched this with friends (be careful, Google will taint your searches based on your history, so that's not an independent review).
You definitely want to address what they will find, along with any possible critiques. I wouldn't leave it to chance that you'll have answers, especially if they catch something on the spot.
One slide I see missing is the change in Steem's economics. A few internet searches shows that Steem had a different economic model in the past - why did it change? Hedge funds will be thinking this and wondering if you will address the fact that it changed and why it changed. Think of it from a hedge fund's reason: if Steem has changed its economic policies in the past, what certainty do they have it won't change in the future?
Finally, I believe that a Chinese agency had a positive review about Steem, so I would add that. They assessed a few projects and Steem was an overall positive in their review. This might be worth mentioning.
Overall, I think your presentation is worth listening to based on your slides and contains information I'm sure they'll find helpful.
Great deck. It seems a bit textual for me.
Often charts help to make it more appealing but i love how compact and comprehensive the i formation is.
I think some charts about usage and users may be helpful.
I think a roadmap for both the history and prospective development of the protocol would be great for investors to see given the upcoming changes with HF 20, Hiveminds, and Smart Media Tokens as it could add interest to the potential demand and adoption side of the asset. Looking great!
Yes, for investors roadmap is very important and may be more important than the current status. A single slide or two about the upcoming updates along with explanation (e.g. why will SMT be a breakthrough for STEEM ecosystem)should be there.
Hi @timcliff. These slides are a great start but they are too wordy with too much information on each slide. Investor Packs need to be much more punchy with simple clear points.
Eg on slide 1 I'd suggest: "Fast & Free transactions, 1M+ Daily transactions, Biggest Active User Base, popular hi-volume dApps that work, Income & Capital ROI
I agree. The information from a "fast" slide should be read in 20 seconds.
20 words per slide as a rule of thumb.
I agree, but an avarage Steemian first needs to learn himself a little bit more details about steem blockchain and crypto, before he can "talk" to potential investors. Therefor I find it good there are few more details on the slides by @timcliff.
You're quite right but this would be better done with notes attached to each slide rather than in the slide itself.
Where is that gosh-darned Resteem button in SteamPeak?!
As the knowledgeable have already said, maybe the text could use some pruning? Particularly on slides 3 & 4.
FOUR example:
How about that?
edit:
Slide three seems a bit problematic, since the first point can be summed up as:
And other are just there to re-iterate it without explaining anything?
I'm not sure how does an "investor centric" presentation differ from normal presentation in terms of design. But looking at the slides I'd say it's abit too wordy?
Typical slides should have less than 10 words (per slide) and no full sentences if you can help it. Otherwise you'd be reading off the slides then whats the point of you the presenter being there..
Also, Pictures! But i guess in this case it would be graphs and charts because investors love that shit to the moon and back. I'm sure Slide 6 can be turned into good looking charts and graphs to convey the inflation rate.
For Slide 5, put the logos in place of the names. Perhaps communicate with the project owners to get the media kit right? Logos are more impactful that lists of companies, even if investors have no idea of what those companies are.
It's 3am here so I may have missed out other things. But yeah im happy to chip in what i think because as a non-dev non-coder who knows abit about design. This is my time to shine lol.
Logos Absolutely! Other suggestions are great too, but the lack of logos popped out at me -- they're always
an eye-catcher.
Articulate analysis! I wish I could get someone like you to help me with constant analysis and testing of my Steem app whilst I build. I want to continue the project.
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@gregjava I hate to break it to ya, but you've hit "reply" on the wrong person methinks :)
O no... why?
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because you were possibly meaning to reply to @awesomianist (the dude with the analysis bit) and not @eccles (me)?
Lol... Thanks for the correction, pal. Sorry for that mix-up. That's me trying to test a new posting app (Partico)
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Lol... Thanks for the correction, pal. Sorry for that mix-up. That's me trying to test a new posting app (Partiko)
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Articulate analysis! I wish I could get someone like you to help me with constant analysis and testing of my Steem app whilst I build. I want to continue the project.
Posted using Partiko Android
Articulate analysis! I wish I could get someone like you to help me with constant analysis and testing of my Steem app whilst I build. I want to continue the project.
Posted using Partiko Android
Annual inflation rate under 10%, gradually reducing to permanent rate just below 1% in April 2037. (Or whenever that'll be)
Good stuff! Every person I tell about Steem has never heard of it before, I am still a firm believer we just need to get the info out there
I'm with the other guys. Great notes. Not stimulating enough. Generally speaking I suggest figuring out a key word that we're solving and then put an image that conveys it.
So, security is about peace of mind. So put someone on a beach and talk about why you can feel that way.
For active community show a stadium full of people. Use the stats in the pitch or notes. "We fill this stadium every day."
I think this suffers a bit from being overly generic. Which does give me lots of ideas for work I can do, though.
What is your target audience? From the information you're prioritizing I deduce that it's mainly aimed at getting people who've already decided that they want an altcoin portfolio to seek out Steem in particular. A lot of this is not "why Steem is great" but "why Steem is better than other coins."
So maybe if you go back and look at it from that specific perspective you'll be able to communicate somewhat better to those people.
I can give specific language feedback if you'd like, but I think it probably needs a more-targeted draft first.
It is a multi-purpose presentation. I'm specifically creating it to pitch to hedge funds who have already expressed an interest in investing in crypto currency, but other users may use it for different things. When I use it, the PPT will be emailed "as-is" (with no presenter).
For a hedge fund, you're really underplaying the information that they really want, which is "Various ROI options for investors" and "ROI through passive income options." Those two need to be fleshed out substantially, and a lot of the rest of it really isn't important.
Even so, I suspect that any of the current options for passive ROI here are less passive than a hedge fund would want. They don't seem like very good customers for PoS coins at all, or Steem in specific, given how much our system incentivizes activity even on the very basic level of delegating for return.
I have a quick question. Will you be presenting the slides or will you send the presentation out to investors for them to read on their own?
If you are presenting the slides as a part of a face-to-face meeting, I agree with some of the other comments that the slides might contain too much text. This would also make the hyperlinks in slide #10 unnecessary.
If you are sending the entire presentation out electronically, then I can see how the added information may be beneficial. If so, then you may want to add links to for the dApps on slide #5.
Regardless of how you present the information, I recommend ...
I hope my thoughts help.
This is a very professional looking deck. I like your choice of color, background picture and content.
Slide 5 is lists great example of Dapps. I think it would be helpful to include links to their home page so readers can get immediate information on the project.
Slide 6 - you are clear of inflation rates, but I do not know why there exist inflation in the first place?
Slide 7 flew over my head. What makes these strengths of STEEM better than other coin’s security features?
I would add a slide of a time series line chart showing growth of users across all popular Dapps over the past 12 months.
I would also add a slide asking “can you name any projects or products that your crypto coin support?” Then list examples of the different products on the STEEM blockchain that has a growing user base. Then sell why STEEM has a competitive advantage of long term growth due to its practicality and usage.
Thanks for sharing this awesome deck. I will try it out if my coworkers and relay any feedback.
To me presentation is looking so much simple to make it a little bit interactive using characters and infographics will add new magic to the presentation for sure and figures must be highlighted and also add Android applications frontends to the presentation like esteem, patriko, steemia, supersteemian and add some analytical graphs too.
That's my opinion.
I agree with the "too wordy" but I believe you can have two versions of the slides. One with bullet points and perhaps a second version with more information for someone who needs more details..
I would add @steepshot and @actifit at the dapps and I might come back with a few more ideas ... (I am on mob at the moment)
Worth to mention though .. great work!
When you see those 10 slides and truly understand them you can only ask yourself one question. How come Steem isn't a top 10 Cryptocurrency?!
My thoughts exactly....someone said its due to the size of its market cap though...
U could ask the same question why people did not invest in Amazon for over 10 years. Everything happen in the last 10 years. U can look at Amazon's chart 10 years ago and 20 years ago : https://finance.yahoo.com/quote/AMZN/
So I will say, we don't know... No body really knows why.
Just Steem It!
I agree with the too wordy critique. Each slide should have a simple message. Investors have short attention spans. But this is great material!
Steem is also listed on Shapeshift.io but is temporarily disabled.
But awesome slides dude, I'd mention community collective efforts and competitions to drive content curation and community initiatives like my Hip-hop on the blockchain 20SBD Pool Reward Post.
Yeah, it has been disabled for so long now that I've stopped counting it. As soon as they re-enable, I'll happily add them back :)
any reason why they stopped servicing this blockchain?
No idea. I've reached out a few times and received no response.
thats incredibly odd, they responded to me over XRP. rumor has it, they just launched there own Cryptocurrency too. I see no reason why they shouldn't trade STEEM.
Excellent materials you've put together there @timcliff. I thought that the slides were laid out well and the information presented in a well thought-out order.
That being said, I think that we should emphasize (a little more) that the Steem Blockchain could become the backbone of the social internet (I think that's where its strength lies and where it can most effectively compete with the competition).
Let me know what you think. 👍
Resteemed
I'm up for adding it. Can you put together a proposal for a change to make to the slide? (i.e. some wording to add to an existing slide, or content for a new one?)
Cool.
I don't think that we need to make a big change. But I would suggest adding a bulletpoint to slide 2, saying something like "Well-suited as a platform for the new crypto-social web". I would then elaborate slightly on slide 5, explaining that these DApps are in a good position to replace the old social media platforms like Facebook and Youtube (due to the growing demand for censorship resistance on the web).
How does that sound?
I'll keep it in mind when I do my next set of revisions. Thanks :)
The design looks awesome. I would include the fact you are protected from inflation if you power up because inflation is just not sexy in the crypto world.
I think the information is great so far but you do need something to attract attention. Maybe create a slide where you show it as somebodys post and you animate an upvote and show how the value goes up. You can then transition from that slide to a slide that explains the steem wallet and features.
Such a helpful article, timcliff, for people such as myself just getting back involved in Steem. Thank you.
Have trained a lot of people to give presentations.
Don't write the slides for the audience. Write them for you. They should be a series of topic guides that help you to just wing it. When you have run out of things to say on one slide/transition you move to the next. if you just hesitate for a moment click the next slide. If you forget key points don't worry about it and don't go back just keep going. Someone in the audience will ask a question regarding that missed point and that makes for an answer you have no problem giving. This will produce a LOT of transitions/slides. Usually about 40 for 15 minutes. However you will always look remarkably fluid even if you are a nervous presenter.
This particular presentation will be getting sent to somebody where they will be reading it. (I will not be there to present.)
That would make it trickier as you would need do a video conference to decide on the key phrases. I've done that in the past for people and it quadruples the preparation time.....
In Slide 6, is the percentage correct?
It should be. Why?
I hope you can handle all the comments but every reaction is a sign you are taken seriously. I selected service providers for a multinational and have some experience in powerpoints. Slide deck of more than 10 is perfect if there is a start page with the key summary. Some extra numbers would be great like users of some apps; the infaltion rate of steem (8-9 % and going to zero gradually towards 2022 if I am correct; check please); the current inactive ROI is some 17-18% in steemit. (Inflation is the new steem generated per annum)
This is really an incredible and a smart presentation, in few minutes you have slide into their heart and stolen the golden opportunity you want without mincing words at all. A big thanks @podanrj and @ats-david
Again, I love these kind of posts, because when I want to tell people about steemit or steem I'm often lost for words. This is important stuff, thanks.
Maybe I'do mine on a more specific point of view. Are there exchange sites built on steem? Better put as the ranking of exchanges should be prioritized in terms of a couple of elements,security, usability (user friendly), etc. But also one that directly integrates (read: main/suggested exchange for trading steem/sbd) directly with your wallet.
AFAIK there are no exchanges built directly on Steem (other than the internal STEEM <-> SBD DEX.)
I don’t really want to insert my own personal views on the exchanges into the presentation. Ranking and evaluating the individual exchanges is outside the scope of what we are trying to bring attention to (Steem).
Lesson learnt. Inserting personal views in another way might seem to redirect a potential investor into the weight-awarded exchange. Thank you for the clarification.
Huge props for this!
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If you want honest feedback, I'll give it, but I warn you that you won't like it. Anyone with a brain is going to click on two links when they arrive at SteemIt: Trending and Hot. Those two links will damn your presentation. If they click Promoted, they will fall out of their chair and laugh at the entire concept.
Take right now as a simulation for this: under Trending some of the posts are absolute nonsense - one post which received $400+ is advertising a product and nothing else - NO INFORMATION WHATSOEVER. Why does a whale think that makes a good post?
Most of the posts are about SteemIt. Do you know how lame that is? Where are the posts that show how SteemIt is providing unique information a person couldn't get off Reddit, Facebook or Twitter. Imagine if the most popular posts on Facebook were all about Facebook. You'll use the excuse, "SteemIt is in Beta" and again, any investor is going to realize that SteemIt has been in beta since its existence. This is not a software product that has ever matured and never will.
SteemIt, like bitcoin, reflects what can be and that's all it ever will be. Bitcoin has been around for 10 years, yet can't get jack-squat straight. SteemIt has been around for 2 years and is a bigger joke the more time passes.
Investors will ignore all the other information you wrote because those are the only things that matter to them. Twitter and Facebook were much more mature after 2 years and they weren't trying to get investors as early as SteemIt has been begging for.
So there it is. Your slides have good information, but you're not addressing the CLEAR elephant in the room, which boils down to this simple point: SteemIt is an absolutely abysmal social network compared to Twitter, Facebook and Reddit. Considering this, why would anyone invest in SteemIt?
Very little of my presentation talks about Steemit. This is about the Steem blockchain, which is much more than one website.
You (as well as Steemit, Inc) keep emphasizing the importance to distinguish between STEEM and Steemit, however, I am quite sure that a huge majority of (potential) investors, like it or not, won't evaluate STEEM without considering the proceedings on Steemit.
Actually, I myself recently abstained to convert a few more bitcoins into STEEM, because of the fact that whales can - and in fact do - enrich themselves so easily with STEEM by abusing the Steemit platform ... they can even get the highest reputation within the whole STEEM microcosm by doing so. Do you think earning huge amounts of STEEM by selfvoting (and other 'tricks') and then selling them on exchanges will lead to a higher STEEM price?
Furthermore, not every (potential) investor is a 'crypto nerd'. I guess for many 'normal' investors from outside the inner 'crypto circle' the advantages of 'our' blockchain may be 'nice to have', but what matters for them is indeed a functioning (not too much spam, especially on trending, no flag wars, happily interacting humans, ...) social media platform full of 'normal' people!
Do you think the success of facebook is based mainly on brilliant technology? I admire the brilliant concept of STEEM, but no: above all the success of facebook is based on a huge amount of (more or less) satisfied users utilizing it for interacting with each other. I am convinced that the majority of investors is comparing Steemit with other social media sites before making a final decision if to invest in STEEM or not, and that's why in my opinion we (and especially everybody with some influence) still should carefully watch what is happening here on Steemit.
Well, you are entitled to your opinion. There is really nothing you said that is incorrect. I agree 100% that there are many problems with the platform currently, and they are a deterrent to many investors. The problems we have today are solvable though, and I believe that when we do solve them STEEM is going to be worth a lot to money. Investors can wait around until everything is fixed and working as expected, but if they do wait until then I can pretty much guarantee they won’t be buying in at $0.70 STEEM.
Anyway: don't get me wrong, I really appreciate all your efforts, and it will be very interesting to observe the impact of - for example - SMTs and other exciting developments.
However, apart from that, I wonder how the not so crypto affine potential investor is watching us, what matters for him, what he is seeing first when thinking about his first crypto investment? Isn't still the idea of combining a facebook/Instagram like site (like Steemit) with the opportunity of earning money most appealing? I really recommend not to neglect and not to oversee the importance of Steemit.
And if you are right with your prediction, I will be more than happy, and especially a person like you, who invests a huge amount of time in promoting (and improving) STEEM would more than deserve that!
I think we both want the same thing. I just don’t think steemit.com is going to get us there. Check out SteemPeak.com for example. It is already way better than steemit. If they were to add their own SMT (once SMTs are live) with a better distribution and stakeholders who are willing to fight bid bots (not saying they will, just giving an example) we would be a lot closer to the goal.
I agree, This is good news for investors.
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