In agreement - coinbase (bitcoin, litecoin, ethereum) are the door to get people into crypto and blockchain - but I'm going to focus more in 2018 is promoting coins and projects that utilize the blockchain - steem and library are 2 that do that!
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That's right. Steem could theoretically be used for that too. Someone need to start and that is the problem. Steem is also a good way to get people into crypto without actually buying coins.