It's simply a matter of time. Markets always come to where the people are and the numbers already show that Steem is already the most used blockchain in the world and is growing far faster than any other project out there.
We already have numerous platforms that have been built on the blockchain and it's less than two years old. Bitcoin has been around for 9 years now. I'm really curious to see what Steem is going to look like at nine years old.