I've only been on here a few months and like you say there is alot of great content relatively unoticed. I definitely found following has helped make my feed more to my tastes but there are still alot of posts that are either just a bit click baitey and/or seem kind of dialed in. Like alot have said the trending pages are not representative of the best of the best that Steemit actually has to offer. You have to be willing to plough through the sheer volume of stuff to find people that are making a real effort with their posts, follow them and hope they don't give up and leave as they are not seeing a return on their efforts
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If we had a better search function it would greatly improve the experience.
Yes. Interest based groups in Discord are good but would be nice to have that aspect more integrated to Steemit