Blockchain paying related content like Steemit is important for a new paradigm. We should not be controlled by sponsors or corporations for what we should be paid for our content. That's a new human given right.
I'm not bothered if it's centralised but these new companies cannot be bought out by some Bilderberg company and destroy good things as Youtube and Skype was. If Lino can do what Steemit hasn't then great. If it makes Steemit Inc do some work then even better.
We shall see how that plays out. Influence can always be exerted, directly or indirectly. The only difference is that people like us will at least have a bone this time.