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People buying it to power up, for starters. Certainly can't hurt...

Preventing rewards from being extracted by accounts with substantial stakes would allow content to be rewarded, creators to be encouraged to post, and new users to join, which all would put upwards pressure on the price of Steem.

Allowing the price to rise will attract investors seeking capital gains, which profiteering currently strongly discourages. EIP is exactly bass ackwards from doing that. Plan accordingly.