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Yeah! looks like publicity, a bit of crypto market's disturbance, some promotional rampage and hype commotion may well be behind of Sun pleasures and bizniz strategies through this all of the sudden news and rumors.

In any case, I suspect all this white noise could only benefit us in the short term compared to the evident mainstream marketing shyness shown by Stinc all these years. };)

As for the fact that the steem code is opensource and it can be implemented by the witnesses and everyone else. Yes that's true, but also would imply further atomization and fragmentation of the common goals scattered across many different tribe interests which could probably slow down the march to where we all as a collective want to arrive asap.