It is generally more comfortable to remain trapped in a shallow way of being than to expand and truly increase our level of awareness. Yet, it is so wonderfully rewarding at the same time.
We want to experience some freedom but, we also want a safety net provided for us in case we fail. In general, that net is offered by an authority at a premium cost somewhere, whether financially, ethically, morally, privacy. At least here we have a chance to somewhat build our own systems and safety nets to support each other without forcing conformity. Even if we never full make it, like you said, it is rewarding nonetheless. :)