I'm new so I'm still not fully understanding this but looks like you've got some good points. If I do understand what Bernie is saying, she's taking advantage of the system and you are saying, she's using the system optimally. I don't know the knowledge to agree or disagree with anyone yet. But if she's creating content people are reading, that's good. It's what most social media is about. Yes there are plenty of internet "stars" making good money in sponsors etc.
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