VR animation is one of those things that really suck most of the time. Many times VR acts like a glorified tech demo (with few exceptional VR games) It's great to see a product like this specifically tailored for a VR experience. The best and the trickiest part is incorporating traditional animation into the VR landscape. I do have a feeling that the Japanese will do the best job as they are the single most familiar group with solid animation and storytelling.
The pricing is much better than expected. The $30 one time fee for personal use is a steal. They even give a nice 15 day trial. So I think it's a really good animation tool for anyone interested in VR.