I think you should try pushing it more towards your creator/influencer friends rather than your main audience so it can grow more organically from the content rather than someone artificially promoting the platform to mostly just their benefit.
If you have a large enough audience at least some people will eventually notice and pick up on the platform, it's the content that matters. I started off as a YouTube fan of yours, but now it's more; I had discovered the content rather than being force-fed it, though.