The problem we are addressing is a lack of engagement in the content...
That is platform-wide and it has little to do with the length of posts.
Did we announce any new initiatives or curation guilds? If so, I missed that part.
Well, you did say this in the post:
In the coming days (teaser alert!), a group of Steemians will be announcing exciting new steps to reward some shorter length content in particular tags.
We will continue to support and reward the traditional long posts, but we also will begin looking for high quality, short form posts. These also deserve some rewards. We hope to see more of them.
It may not be an official, new curation guild, but it certainly sounds like a new initiative to identify and curate certain posts by a group of people. I don't know what else we can call this. "Curation guild" seems to fit.