It is indeed tough now to be noticed. When I analyzed the 100 most upvoted posts https://steemit.com/steemit/@cryptomental/can-a-viral-introduceyourself-post-be-engineered I noticed that even there the distribution is not equal. There are some posts with 800+ votes that get $127.21 and other posts in the same range were rewarded up to $14075.
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Yes it definitely all depends on who upvotes your post. Gotta get noticed by someone that wields some power to earn any money.
Like in real life...