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Down is good because 1 - 1,000 - 50,000 is a hierarchy. Obviously, with 1 being on the bottom of the chart you would think that logically, it's going down as it get's closer to 1. It's just the chart. But it's actually going up.

So basically it has to do with the exponential nature of social media numbers. Facebook having reached 2 Billion users means in all likelihood that it has peaked or almost peaked. Is this correct?