Down is good because 1 - 1,000 - 50,000 is a hierarchy. Obviously, with 1 being on the bottom of the chart you would think that logically, it's going down as it get's closer to 1. It's just the chart. But it's actually going up.
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So basically it has to do with the exponential nature of social media numbers. Facebook having reached 2 Billion users means in all likelihood that it has peaked or almost peaked. Is this correct?