Obviously anybody who labels @badcontent a "spambot" knows it is a bot. They just place the bot in the wrong category. I can see a problem though with the @badcontent bot making a reply on posts whose author clearly is using english as a second language. An english speaker can understand the nuance and infer that it is someone's bot. I think users not as skilled with english tend to read it literally as something official from steemit and when they realize it's not official their misunderstanding tends to make them feel deceived and tricked.
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Add in the fact spammers don't like being called spammers.
Those people are pretty weird sometimes. A few times when I see @cheetah identify a steemit post as similar to an internet article I go look at the internet article and the only real difference between the two is the title. Are there people on steemit who really believe changing the title somehow changes the whole article? That must be it because that's the only way I can rationalize why that happens.
When you add a financial reward to every action on a platform, people will do anything to get some of it, and even more to protect it.