It is a tough balance. I once had a editor tell me to dumb my content down for the audience, but it was a review for a complex strategy game, with an audience of 30+ educated adults.
Very difficult balance.
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It is hard when condescending doesn't come naturally. I hate being talked down to, so I don't like doing it to others without giving them the benefit of the doubt. But then once I did want to dumb a speech down for a certain adult audience and my colleague talked me out of it. Later I had some members of the audience saying it went over their heads. Live and learn I suppose.