Yes there are people building tools. People like @jesta and others are doing some good work. I appreciate the fact that it is an open blockchain. It is interesting to see efforts by various people and groups to build promotion on this system as it. The RobinHoodWhale effort and dragonslayer have taken up an effort to create pool type features on selected authors works though there model is a little different they are both starting to use the existing system to do it. So others are recognizing the need this is a good thing. I would just think that the backers of Steem would have a vested interest at helping content find value. Doen't it raise everybody's fortune?
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It really isn't worth the trouble to try to find new quality content providers if you're a minnow with not much time. It's time consuming job that lacks the reward.