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It is not a direct feature of the bid bots but can be a side effect of getting a higher payout on a post.

You mean in the sense that someone scrolling through will think oh, they're making some money, they must be worth a follow! In that sense? Also, what's the deal with these Discord groups? I'm pretty new myself. I think I was able to get on one, but it all seems so confusing. And what's the deal with Steem.chat? Appreciate the help.

oh, they're making some money, they must be worth a follow!

Not so much about that but more like "oh this looks like a good article to read"

what's the deal with these Discord groups?

Discord is a chat app that was created for gamers but is now used for all sorts of things. A great one is the P.A.L Discord group by the @minnowsupport project.

what's the deal with Steem.chat?

It is another place to chat but has less features than Discord. It was the main chat site until groups started to move to Discord for the added feature and controls.