Congrats on the shoutout man. I'm a social media consultant and I've actually never pushed SnapChat. From a small biz owner perspective that is growing their brand, there are no solid analytics one can drill down N2 for stats and analytics. Big brands have a much better chance at leveraging SnapChat cuz they already have a cult following. It's fun but it definitely takes time to build and measuring any form of ROI is mostly via intangible metrics like open rate, screenshots taken, etc. But they'll get more clever at some point.
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They will as they have no choice, but I wonder if that'll be enough...FB has already shown tremendous momentum in essentially stealing the best elements out of Snapchat. I'm bearish, but we'll see! :)
Yes, we'll both be keepin' our 👀 on it!