They will come, trust me. Just don't focus on that. There are great posts with little or no payout and some really basic ones with huge payouts. So, things work a little different. I've made more money with memes than my music. This doesn't mean my music sucks, at least I hope so :)
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Build it and they will come, yes. But more than that.
FWIW, I think that #stellabelle has written a stunning post about Steemit, do check it out:
https://steemit.com/gifteconomy/@stellabelle/the-reason-you-don-t-understand-steemit-it-s-like-a-gift-economy-not-a-commodity-economy
@stellabelle is great.