Interesting strategy, however, not sure if kicking off a social media platform using what could be considered "misleading tactics" is the best PR in the world. The best form of marketing for social media is word of mouth, innovation and culture. Steem has the innovation, a little young for word of mouth and definitely has a long way to go with culture
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I've thought of that tactic too, but it is misleading because the whole amount doesn't go to the poster, and we don't know what'll happen with the value of steem on July 4th and after...