Social media is actually designed to create these ghettos. The more you use them, the greater the information the analytics has to present more and more things that already conform to your worldview. For instance, when I watch videos on YouTube, I often get ads for Gaia TV. When my wife watches, she gets makeup ads. Yet I have never seen an ad for makeup on my account and she has never seen an ad for Gaia TV on hers.
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Yes I completely agree, In many ways, it's proving to be the greatest tool of division the world has ever seen. It creates a sense of entitlement which can lead to anger/rage when others present a difference of opinion. Especially during election cycles!